Choosing a mattress can be hard when comfort claims do not align with the actual sleep experience.
Novaform gets a lot of attention from Costco shoppers because its mattresses cost less than many well-known foam brands.
The ComfortGrande is one of its best-known models. It uses an all-foam build with memory foam for pressure relief and a medium-firm feel.
This Novaform mattress review looks at comfort, support, cooling, durability and buyer feedback. Read on to see who may like it and who may want another option.
What is a Novaform Mattress?
Novaform makes foam and hybrid mattresses sold through warehouse retailers, with Costco being one of its main U.S. sellers.
The ComfortGrande is a 14-inch all-foam model with memory foam over thicker support foam layers.
Sleep Foundation currently rates it as medium-firm, around 6 out of 10. The brand is often aimed at buyers who want thick foam comfort without paying premium mattress prices.
Novaform models vary, so firmness, cooling and support can feel different between the ComfortGrande, Serafina Pearl, and hybrid options.
Novaform Mattress Reviews: Comfort and Support

Novaform mattresses are popular with Costco shoppers because they offer memory foam comfort at a lower price. Models like ComfortGrande use multiple foam layers for cushioning and support.
Comfort and Pressure Relief
Novaform mattresses offer a soft, cushioned surface that helps reduce pressure around the shoulders, hips, and other sensitive areas.
The memory foam layers adjust to the body, making them a common choice for side sleepers.
Many users enjoy the hugging feel, especially on models like ComfortGrande.
However, sleepers who prefer a firmer surface may find the foam feels too soft. Comfort preference depends on sleeping position, body weight and personal choice.
Support and Firmness
Novaform mattresses usually provide a medium-to-medium-firm feel, depending on the model.
The foam layers are designed to support the body while adding comfort. Back sleepers often enjoy the balance between softness and support.
Heavier sleepers may prefer models with stronger support layers to avoid excessive sinking.
Since firmness can feel different for each person, checking the model details and reviews can help set the right expectations.
Cooling Performance
Cooling is a common concern with memory foam mattresses. Some Novaform models use gel-infused foam and cooling materials to help manage heat during sleep.
Many users find these features useful, but some hot sleepers still report feeling warm at night.
Room temperature, bedding choices, and personal sleep habits can affect cooling performance. People who naturally sleep hot may want to consider this factor before buying a Novaform mattress.
How Durable is a Novaform Mattress?
Novaform mattress durability can vary by model, body weight, bed base, and daily use.
Consumer Reports rated the Comfort Grande highly in simulated durability testing, with only minor changes after testing to represent years of use.
The Serafina Pearl Gel also performed well in similar tests. Sleep Foundation gave the Comfort Grande a durability score of 5.5 out of 10 and estimated a lifespan of 6 to 7 years.
These mixed results show that long-term performance can differ, especially as foam softens with regular use.
Who is a Novaform Mattress Best For?
Based on current lab testing, Novaform works better for some sleepers than others.
- Side Sleepers: The memory foam can cushion the shoulders and hips, especially for average and heavier sleepers.
- Couples: Strong motion isolation can reduce disturbance when one person moves.
- Budget Buyers: Novaform is priced below many direct-to-consumer foam beds. Sleep Foundation listed the ComfortGrande queen at about $580 at the time of checking. Prices can change.
- People Who Like Memory Foam: The mattress offers noticeable cushioning without sinking too deeply.
- Back Sleepers: Many may get a useful mix of support and pressure relief, though body weight still matters.
Disclaimer: Stomach sleepers, people who want strong edge support and sleepers who prefer a bouncy bed may be less satisfied.
Novaform vs Casper Mattress
Novaform and Casper differ in feel, price, model range and buying experience. Novaform is often chosen for lower-cost memory foam comfort through Costco, while Casper offers more foam and hybrid choices.
| Feature | Novaform | Casper |
|---|---|---|
| Mattress Type | Mainly memory foam | Foam and hybrid options |
| Feel | Deeper contouring feel | More balanced and responsive feel |
| Price | Usually lower | Usually higher |
| Best For | Budget shoppers and memory foam fans | Buyers wanting more model choices |
| Motion Isolation | Strong | Strong |
| Cooling | Varies by model | Varies by model |
| Buying Options | Commonly sold through Costco | Sold through Casper and other retailers |
Does a Novaform Mattress Sleep Hot?
Novaform uses cooling materials in several mattresses, including gel-infused foam in models such as the ComfortGrande and Serafina Pearl.
Sleep Foundation rated the ComfortGrande 7 out of 10 for temperature control. Consumer Reports also found that the Serafina Pearl Gel was highly breathable.
Still, it is an all-foam mattress. Some people who naturally sleep hot may prefer the airflow of a coil-based hybrid.
Cooling can also change based on sheets, mattress protectors, room temperature, and body heat.
What Costco Buyers Say About Novaform Mattresses
Novaform receives many reviews from Costco customers who like the comfort and value of these mattresses. Many buyers mention that the mattress feels comfortable without the high cost of luxury foam models.
Common positive feedback includes:
- Good pressure relief
- Comfortable memory foam feel
- Strong motion isolation
- Good value for the price
Some buyers also mention concerns such as:
- Feeling warmer at night
- Firmness not matching expectations
- Changes in comfort over time
Note: Mattress reviews can vary because body weight, sleeping position, and personal comfort preferences play a major role.
Comparison of Key Differences
Novaform and Casper both offer foam mattresses, but they have different feels and target different buyers. Novaform focuses on affordable memory foam models, while Casper offers more variety with foam and hybrid options.
| Feature | Novaform Mattress | Casper Mattress |
|---|---|---|
| Popular Models | ComfortGrande, Serafina Pearl | Casper One, Casper Dream |
| Mattress Type | Memory foam | Foam and hybrid options |
| Feel | Softer, body-contouring feel | Balanced foam feel |
| Best For | Side sleepers and budget buyers | Sleepers wanting more choices |
| Price | Usually lower | Usually higher |
| Buying Options | Mainly Costco | Casper website and retailers |
| Motion Isolation | Strong | Strong |
Pros and Cons of Novaform Mattress
Knowing the strengths and weaknesses can help make the final decision easier.
Novaform Mattress Pros:
- Affordable pricing compared with many foam mattresses
- Comfortable memory foam feel
- Good pressure relief for side sleepers
- Strong motion isolation
- Easy Costco buying experience
Novaform Mattress Cons:
- Some models may sleep warm
- Limited mattress selection compared with Casper
- Firmness may not suit every sleeper
- Some users report changes in comfort over time
Conclusion
Novaform mattress reviews show a clear pattern. These mattresses offer good pressure relief, strong motion control, and appealing prices, especially for Costco shoppers.
Still, edge support, ease of movement, and long-term softening deserve attention.
Checking firmness, cooling performance, and support needs can also help narrow down the most suitable Novaform model.
Compare the model with your body weight and sleep position before buying. Comment below and share your experience with the Novaform mattress.
Frequently Asked Questions
Does Novaform Have a Strong Odor Right Out of the Box?
Some foam mattresses can have a temporary smell after opening. Letting the mattress air out in a ventilated room can help reduce it.
How Long Does a Novaform Mattress Take to Expand?
A Novaform mattress may take up to 48 hours to fully expand after unboxing, depending on the model and room conditions.
Does Novaform Require a Box Spring?
Many foam mattresses do not need a traditional box spring. A flat, supportive base or compatible foundation is usually the better setup.
