Easy Rest names Robert Rogan as Direct Marketing Manager for its in-house agency, Canal Works Advertising.

Easy Rest Adjustable Sleep Systems, a leading national provider of modern, state of the art adjustable beds, announced today that it has hired Robert Rogan to the position of Direct Marketing Manager for its in-house advertising agency, Canal Works Advertising.

Mr. Rogan has over 27 years of experience in both the direct marketing field and the adjustable bed business, most notably as owner of L&B Systems, Inc., a company that marketed adjustable beds directly to consumers. In this capacity, Mr. Rogan worked with front and back end vendors to ensure constant lead flow and was instrumental in the analysis and refinement of advertising results for the brands he represented.

For the last several years Mr. Rogan has worked as a consultant assisting a number of small businesses build name recognition and develop management and advertising strategies to build sales. In addition, he has assisted advertising agencies specializing in per inquiry advertising sales with client acquisition.

“We are excited to add Bob Rogan to our marketing team,” noted Edith Lever, Director of Advertising for Canal Works. “Bob’s comprehensive understanding of both the direct marketing field and the adjustable bed business will greatly benefit Canal Works and the Easy Rest Adjustable Bed brand.”

Mr. Rogan graduated from Boston College with a degree in Speech Communication and Marketing.

He and his wife Beth live in Newtonville, Massachusetts.

About Canal Works Advertising

Canal Works Advertising is the in-house advertising agency for Easy Rest Adjustable Sleep Systems. The direct response agency provides a range of services for the Easy Rest brand, including interactive inquiry generation; website management and marketing; digital media; search engine marketing; social media; media placement; and creative services, print and video production.